Retail Finance: understanding the in branch opportunities
Banking & Finance
A challenge banking and finance centres face today is maintaining branches in areas of declined use, whilst meeting the evolving needs of the customer for both the now and the future.
Among the proven ways to achieve this include providing services not easily available online, increasing customer interaction, and increasing facilities within the branch. Measuring how these facilities are used is imperative in understanding the growth areas and opportunities within branch.
Branches experience sales and conversion opportunities, most of which unfortunately end up being wasted because of inadequate actionable insights. Traffic counting helps in identifying and aligning marketing activities which have the potential to bring more customers to the branches. Through traffic counting data, banking institutions can also compare the performance of different branches based on their location and productivity