Provides greater understanding of the where, the when and the why

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Online Reporting on Smartphone, Tablet & PC

Collins dictionary definition #

Retail analytics is any information that allows retailers to make smarter decisions and manage their businesses more effectively.

Retail analytics can identify your best customers and where they live, and predict future spending in terms of amounts, categories, and even brands.

The company then applies a layer of predictive retail analytics to the response data, producing a view of consumer behaviour, which retailers can use to sense product demand.

Retail analytics is any information that allows retailers to make smarter decisions and manage their businesses more effectively.

CW+ Customer traffic Analytics accessed anywhere anytime from your PC, Tablet or Smartphone; updated on the hour.

  • Full Drill-down Executive level reporting delivers immediate insights on: -
  • Performance across all levels within the business portfolio
  • Highlight areas or locations that require attention
  • Monitor and report change and report back
  • Understand impacts on the business in near real-time.
  • Drive marketing and understand what works well and what does not.

Marketing

Can better identify trends and monitor the effectiveness of each advertising or marketing initiative, determine which locations are benefiting most from advertising and which stores will require additional support. CW+ gives greater clarity on which campaigns give better value to the business, and put a value to each additional customer gained.

Store and Operational demands

Understand location performance and determine which areas or stores require attention and which areas to better focus resources; these include sales training, staff scheduling & local store marketing. In addition, Staff can be better focused and monitored in areas such as improvement on sales conversion ratios, customer service and average transaction value (basket size).

Business Benefits

The solution provides specific actionable information delivered to the areas of the business that can make immediate use, at agreed times of day or in near real time.

Provides portfolio drill down to better understand the cause and effect of any changes being made within the business.

CW+ allows all levels of the business to make better informed decisions and track their success's.

CW+ data easily exported directly into a client’s BI tool or printed off in a number of customer defined formats including PDF, CSV, XML etc

 

 

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