Industries

Retail

Retail Analytics: understanding the customers journey

The rise of ecommerce and proliferation of low-overhead online stores has changed the playing field for the traditional brick-and-mortar store. The dimensions on which they compete, such as pricing and availability are very different and unequal at best. With this scenario in place, the physical store needs to do much more than just abide by practices. The more successful have integrated innovative retail analytics to enable them provide a better and more customer focused environment and an enhanced experience.

There are many tools art the retailer’s disposal:

1.FOOTFALL COUNTING

2.STORE OCCUPANCY AND SALES CONVERSION

3.IN-STORE ACTIVITY MAPPING

4.QUEUE LEVEL MONITORING AND CALL ALERTS

5.SHOPPER ENGAGEMENT MONITORING (ASSOCIATE TO CUSTOMER)

6.RETURN RATES AND BRAND LOYALTY MONITORING

7.GENDER AND AGE PROVISION

8.PASSING STORE TRAFFIC

Shopping Centres & Markets

Shopping Centres & Markets: understanding the shopping experience

The increasing onslaught from online retailers with low overheads has created an urgency of “value maximisation”. Many of these brick-and-mortar establishments have assets whose real potential is yet to be fully exploited. By putting in place sound metrics that take into consideration incremental change and its impact in productivity and value creation, your property can provide a tailored experience to your customers. Footfall counting

1.CENTRE OCCUPANCY AND ZONE OCCUPANCY

2.IN-CENTRE ACTIVITY MAPPING

3.DWELL TIME, ZONE AND CENTRE AS A WHOLE

4.SHOPPER ENGAGEMENT (IN-MALL DISPLAYS AND BARROWS)

5.RETURN RATES AND BRAND LOYALTY MONITORING

6.SATFF RESORCE PLANNING

7.GENDER AND AGE PROVISION

Transport Hubs

Transport & Transit hubs: engaging the traveller & enhancing the journey

Transportation Hubs are often subject to maximum occupancy regulations which carry heavy fines when breached: Accurate monitoring of movements within a hub such as an airport or railway station is imperative for many reasons. Likewise understanding occupancy of Bus, tramways and trains is also important for other areas including revenue share and scheduling.

1.OCCUPANCY AND ZONE OCCUPANCY

2.ALERTING BEFORE OVERCROWDING OCCURS

3.DWELL TIME WITHIN ZONES

4.QUEUE LEVEL MONITORING AND CALL ALERTS

5.RETURN RATES AND BRAND LOYALTY MONITORING

6.SCHEDULING OF TRANSIT STOPS AND FREQUENCY

7.STAFF RESOURCE PLANNING

Libraries & Museums

Public Buildings: engaging the visitor & securing interest for the future

Public buildings, a collective term used to refer to spaces and institutions frequented by the members of the public. These spaces may be libraries, museums or even government funded buildings. While some of the buildings are simple in structure, some such as university campuses, and cathedrals are complex consisting of multiple entrances and service points. Many require visitor numbers to justify funding and Grants.

1.BUILDING OCCUPANCY AND ZONE OCCUPANCY

2.VISITOR ACTIVITY MAPPING

3.DWELL TIME, AT ZONE AND BUILDING AS A WHOLE

4.VISITOR ENGAGEMENT (DISPLAYS AND EXHIBITION)

5.RETURN RATES AND LOYALTY MONITORING

6.PREVENT OVERCROWDING

7.STAFF RESOURCE PLANNING

High Street & Local Authority

High Street & Local Authority: understanding the shopping experience

Over the years, out-of-town retail hubs and the increasing onslaught from online retailers has significantly reduced the high streets appeal and therefore footfall; This has had an adverse effect, leaving many retailers no option but to close doors; However may local authorities are fighting back, and in some areas winning. Measuring the impact of change has now become paramount for many high streets; it justifies spending and helps the awarding of grants from central government.

1.MEASURE 24/7 HIGH STREET FOOTFALL NOT INACCURATE PERIODIC CHECKS

2.UNDERSTAND HOT AND COLD SPOTS

3.MEASURE DWELL TIMES

4.MEASURE ROI ON ACTIVITIES

5.RETURN RATES AND TOWN CENTRE

6.GENDER AND AGE PROVISION (WHOS USING THE TOWN AND WHEN)

7.HOW THE NIGHTIME ECCONOMY IMPACTS

Leisure

Leisure Time: giving more of what the customer wants in a safe environment

The leisure industries strict licensing, health and safety and building occupancy requirements are necessary for all buildings open to the public; In addition, it is an area that is often open to sweet-hearting (letting people in without payment). So, understanding the flow and number of people into an area is both prudent and commercially rewarding. The data provided is often used to generate additional funds and grants.

1.BUILDING OCCUPANCY AND ZONE OCCUPANCY

2.VISITOR ACTIVITY MAPPING

3.DWELL TIME, AT ZONE AND BUILDING AS A WHOLE

4.CAFÉ ENGAGEMENT & VISITOR NUMBERS

5.RETURN RATES AND BRAND LOYALTY MONITORING

6.PREVENT OVERCROWDING including alerts

7.STAFF RESOURCE PLANNING